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Saving For College -- New York
Performed C-Level consultation regarding the purchase of Saving for College Web Site (http://www.savingforcollege.com).
Performed technical review and interview of personnel prior to Bankrate's purchase of Saving for College.
Generated SEO based Omniture reports identifying key data points for successful revenue management of Saving for College web site.
SEO reports included page views, page visits, URL query string parameter values, and page pathing reports.
Successful interface with Omniture staff to modify the collection of data and to enable data warehousing aspect for Saving for College.
Successfully documented Omniture report generation enabling management staff to create ad hoc reports as necessary.
Generatd reports utilized in summary reports by management for decision making process in site redesign. |
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